An operator who builds the systems he recommends.
Zack Shields is an Orlando-based website designer and builder, AI automation consultant, and web developer who designs and ships sites and systems that cut labor and recover revenue for business owners.
I am Zack Shields, based in Orlando, Florida. I am a website designer and builder as well as an AI automation consultant. I help companies ship practical sites, internal tools, and operating systems, and I own and operate businesses where those systems either work or create midnight problems. That dual seat, builder and operator, is the core of how I work.
- Address:
- Orlando, FL 32801, United States
- Hours:
- Monday to Friday, 9:00 AM to 6:00 PM Eastern Time
- Contact:
- Free workflow review
- Service area:
- United States remote, on-site in Central Florida
My background is not a polished consulting pedigree invented for this page. I have managed real estate operations, invested across Florida, co-own hospitality operations where I built inventory software we actually run, and operate short-term rentals that see 700+ stays a year. Those environments punish vague advice. When a handoff fails, guests feel it and money moves.
What I am not: a former FAANG research lead, a Big Four alumni brand, or a person who will fabricate case-study percentages to win a deal. What I am: a senior generalist who can map a workflow, ship the system, train your team, and tell you when not to automate. The hard part is rarely the model. The hard part is designing a system people trust enough to use, one that survives real users, edge cases, and daily reality.
Background
- 12+ years operating real businesses: hospitality venues, real estate, sports, and technology
- Led production and launch of a software platform for the hospitality industry
- Built AI systems across healthcare, finance, hospitality, real estate, staffing, and more
- Short-term-rental portfolio experience at 700+ stays per year
- Independent consulting since 2022, based in Orlando, FL
- Website designer and builder for venues, hosts, agents, and operator marketing sites
Practices
Zack Shields Consulting is the independent practice on this site: website design, AI automation, and the systems I ship for business owners.
AxleLens is the fleet fuel and loss audit practice for trucking. It lives at axlelens.com. The walkthrough on this site is the fleet fuel page. Same operator, a different door, because a fuel audit is not a chatbot project.
Commitments I make publicly
- No invented client logos, revenue lifts, or testimonials. If a result cannot be stated in plain language, it does not appear as a metric.
- I keep building in my own operations. The systems I sell are the systems I run.
- Lightweight communication: short written updates, shared checklists, and demos on your examples, not status theater.
- If we are not a fit, I will still try to leave you with a clearer next step.
Think we might be a fit?
Start with a free 30-minute workflow review. We map one real process, find where AI or automation could save time or money, and you get an honest read on fit. No pitch.
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